Amazon

Amazon's report: what to look at and how to study it.

A company with several businesses at once. Learn which segments the market separates and why guidance matters as much as the quarter's numbers.

The company

Amazon

E-commerce, cloud services, advertising and streaming. HFM lists it as a stock CFD.

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Live price

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What the market tends to look at

Four things in this company

  • Cloud (AWS)

    The growth and operating margin of this segment weigh heavily in how the report is read.

  • E-commerce

    Sales and margin of the retail business, and logistics costs.

  • Advertising

    A segment that grows on its own and is followed separately.

  • Next quarter's guidance

    The ranges for revenue and operating income that Amazon expects often move the price as much as the quarter that just closed.

Dates

When does it report?

Each company announces its report date on its investor-relations site. Arco does not publish it here so as not to show you an outdated date: look it up there before planning your week.

Frequently asked questions

What everyone asks

Why is the cloud watched so closely?

Because it is a business with different margins from retail and its growth changes what the market expects from the whole company.

What is guidance?

The range of revenue and results the company expects for the next quarter. The market compares that range with its own estimates.

Other examples

Three companies to practice reading

Naming a company is not a recommendation to buy or sell. Report dates are announced by each company on its investor site; they are not published here so as not to show an outdated date.

Read the report. Practice on demo.

First watch how the price reacts, then decide whether to practice it.